Why Use Geofencing Marketing?
One form of marketing that is getting popular today is geofencing marketing. If consumers are near your retail store or if you want to give discounts to people especially those who have just come from your competitor’s store, then you can send them personalized messages to attract them to go to your nearby store. Adding location to your ad data can help increase your conversion. You can even target minute locations like building and streets using RFIS and GPS. You can even display messages to people within a definite radius.
Geofencing is setting up virtual boundaries around a specific location to cause an action when someone enters or leaves the target location. The marketing part comes in when the targeted message is delivered when a potential customer crosses the fenced location. RFID, GPS, Bluetooth, etc., are technologies used by geofencing. These devices help you identify locations. Mobile apps are also used like messaging apps to make possible the distribution of targeted messages. Your business can benefit much from geofencing. Here are some of the benefits of geofencing for businesses that will use this type of marketing.
Targeting consumers near your location is possible if you personalize your marketing messages based on the location. More and more people can be targeted to be led to your outlets. You can improve the targeting and personalization of your marketing message.
If your app provides consumers with relevant offers at the right time, then consumers are more likely to engage with your brand on mobile. This will give you better engagement with consumers which can help increase brand loyalty.
Offers can be sent to people who are in the vicinity of your store with geofencing. The response and effectiveness of your campaign can easily be analyzed. It will also be easier to optimize your marketing efforts for better ROI.
The efficiency of location-based marketing is improved since it is highly personal and targeted. The the impact that your communication creates on the buyers is improved if you deliver specific offers to people based on their location.
Important data like which stores are performing well, which stores should expend, which target segment is more approachable, etc, can be achieved if you use location-based marketing.
In order to identify location and implement algorithms based on boundaries, geofencing relies of four mobile technologies. Coparing these technologies can help you choose the right option for you.
WiFi has a good potential reach since it is a standard feature in all smartphone devices.
RFID has a high level of precision in tracking. It does not require any extra effort from consumer. You don’t discharge battery easily with this technology.
GPS is cost-effective and offers a good precision when used outdoors.
Using Bluetooth and location, locations can be identified of all devices within the signal radius.